It’s an Arms Race (Chapter 1)

Admit it, photography has come a long way. Gone are the days where you pretty much need your own photographic darkroom for processing and development to be called a pro. In fact, pros now have a digital darkroom in a workstation as small as a MacBook Pro. This should make things easier … right?

Well … technically no. I’ll provide a structured series of arguments to sway any doubters, and if there are still doubters after that we can settle it with a bar fight lol.

Before you read on .. make sure you WATCH the videos, they’re awesome. Even if you’ve seen them before you’ll enjoy watching it again.

The Cons of using film:

- overexposed and underexposed negatives when taking the photo is harder to fix
- If you have your own darkroom and do your own developing manually, there is a chance of overdeveloping or underdeveloping the film. Which makes the negs pretty poor quality despite how good you took the photo

- If you use a manual enlarger, there is the change of overexposing or underexposing when transferring the image from the neg to the light sensitive photographic paper

That’s 3 major steps where minor mistakes will affect the desired result out of your images. If you are careful enough, most of the time things go well, but sometimes you just can’t do a whole lot about it. After reading that, it would be safe to assume that being a digital professional is much easier.

In that respect … yes (not to fret, I haven’t changed my mind). Sure I can take photos in RAW format (giving me ample room to fix exposure), and sure if I mess something up in processing I can hit the undo button. Even the printing of photos are neglected as most people would prefer a copy of the images on a CD so they can facebook it. As a result of this, in today’s photographic world, it makes it really hard for an individual to stand out. When people apply for photographic positions, they often get asked what equipment they have. If I was an employer I would favour the candidate with the more serious equipment over the one with basic equipment.

I know what you’re all thinking, it’s the photographer not the equipment. And I would say that you’re correct, however that’s just not the way society works. Many brilliant people get overlooked no matter how good their work is all because their gear wasn’t as serious as the guy next to him. I don’t blame them because that’s just the way it works. When a customer is asking me about DSLRs and he brings up the fact that he used to be a “pro”, I automatically ask what lenses and what bodies he worked with. And sure enough after telling me his life story, he’ll name some of the lenses that he has and I’ll end up thinking “are you serious? That’s some pretty basic stuff” And eventually I would see some photos that he did back in the glory days and I’ll think to myself “If I had a son, and he was 3yrs old, he could take better photos than that”

The problem here is that film SLR pros don’t understand the nature of digital photography. They even undermine it and brush it away, while us digital users do the exact same to film people. I’m not saying there weren’t any great photographers back then, there are … Max Dupain, Kiichiro Ishida to name a few. But there are a lot of people that will think “I can tell this kid I was a pro and he’ll believe me because he’s young enough to be my grandson and that digital photography will never match film photography”.

If you are one of those people, read on. If you’re not, well … read on anyway.

The game has changed, and if you’re not willing to hop onto the bullet train we’re leaving you behind. Gone are the days where you could win the dunk contest with a tomahawk, these days you’ll need to dress up in green and jump over a 7ft tall superman and complete the dunk to get a good score.

The simple truth is … digital photography has taken photography as an art, as a source of communication and a source of evidence to new heights. With film, 400 ISO provided some pretty grainy photos … on the Canon 5D MkII … what grain? Too dark, cant shoot? Let me just pump up my ISO to 6400 while you sit there and ponder how you’ll get a shot that doesn’t turn out pitch black.

Digital will never reach film? Please, us digital shooters are so multitalented that we can even piece together some hectic short videos shot ENTIRELY on an SLR. Go on, watch the video

What up? That’s another point to the digital crowd.

I won’t overload you with too much info in one go. In fact I haven’t gotten to the heart of my real argument. Think of this as an intro if you must, but things will make more sense as I post up the rest of my beef over the next week or so.

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What ... it doesn't come with a card?!

As a salesperson at Camera House, I get a lot of camera enquiries. Most of the time, the conversation goes well, and the customers leave either with a brand new camera or freshly learnt info about photography and what's right for them.

The end of the conversation typically goes like this (other salesmen will feel my pain)

Me: Yep so this seems like it'll do what you need. Good sized screen, Li-ion battery, 10x zoom.

Customer: Sounds great

Me: mmmhhhmm

Customer: So how big's the memory card that you get?

Me: It doesn't come with one, but it takes SD cards, and you can have a look at our range of SD cards over here *points to accessories cabinet*

....

and from here I generally get a variey of responses ranging from complete understanding to complete outrage. Depending on that response I'm either cracking jokes with the customer or left trying to defend the manufacturer (I seriously don't get paid enough to argue this every single time :P)

Today I had an absolutely brilliant classic from a customer during this conversation. When told that the Panasonic TZ-11 doesn't come with a card ... he said "But when you buy a car, it comes with batteries". I stood there and thought "This guy just threw the worst argument at me", but me being on the clock I restrained myself and politely said "Well when you buy this camera you get a battery too". Needless to say, this sequence of events left him wondering how on earth he lost that argument.

Everyday I wonder why people expect to get a memory card with the camera (free). I always tend to end up saying to the customer "When you bought your film camera, it didn't come with film either ... and I'm also pretty sure that it didn't come with free processing". This notion of NOT getting everything you need is not new, it's been around for ages ... so I just can't understand why people ONLY expect this kind of freebie when buying a camera.

To assist my argument I will come up with a list of examples (just off the top of my head) that I have/will use when people complain about not getting a card.

Customer: Well the camera's useless without a card, why don't they give you one?

Me: - Toasters don't come bundled with free bread, what good is a toaster if you don't have bread? Go complain to Myer about that before you ask me that again.

- Your CD burner didn't come with blank CDs

- That wallet you're holding didn't come with free money

- The toy that your kid's playing with ... I'm sure batteries weren't included

- Did your iron come with free shirts?

- These photo frames don't come with photos either

- My car didn't come with free air con ... and I didn't complain

- That $4000 camera over there *points at the 5D MkII*, that doesn't come with a card either

- Those professional photos you got printed a week ago, you had to pay extra to get the photos didn't you? That's what I thought ...

I can go on and on and on about this, and if you work in this industry you'll know the frustration so feel free to go ahead and use these arguments. If you are a customer, and have asked that question before, I hope you now know how annoying and how wrong you were (or still am). Since manufacturers (Nikon, Olympus, Canon, Sony etc) don't have to deal with these questions, I'll take one for the team (for FREE) and I hope I've changed your way of thinking with this blog. I guess what I'm saying is ... take this advice, it's FREE advice and it's good advice.

Tomorrow's blog will be less ranting and more reviewing, stay tuned for a preview of the much anticipated Olympus "Pen" E-P1 camera that even the layman can undestand.

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A different light

How often do we see works of art, buildings, even fashion where its merely an appropriation of a previous successful model. When you look closely, there is often only one major change, along with several subtle alterations that give the impression of something fresh and unique.

The first example will show how correct cropping, levels adjustment and presentation will give the impression of a photo that's better than it actually is.

Shot taken with my ancient EOS 400D (Rebel XTi), Tamron 17-50mm f2.8. It is also a 3 shot HDR, merged together with Photomatix Pro, then cropped and bordered in Photoshop CS3.

The second example shows how careful colours adjustment, levels, and masking can produce a very eye catching thumbnail. I said thumbnail because in sites such as flickr, the thumbnail in albums and group pools are tiny, so it needs to make people curious enough to click on it.

This photo was taken with the same gear as above. It's a 4 photo panorama, stitched together in Photoshop CS3, then minor colour, contrast, sharpening combined with a bit of masking. It almost gives the effect of an IR photo, which not many people do. I'd love to experiment with IR, but I'm just not game enough to mess with my 400D sensor (even though it's my 2nd body).

If anyone knows how to convert their sensors to IR, let me know and I might consider having a go at it haha.

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Close to the end

less than 24hrs until freedom. Free from uni, lab reports, assignments, exams, pracs for a month. Doesn't sound like much, but I've been looking forward to this for a LONG time. Hopefully I'll find the time to do more shooting, work some extra shifts, scan some of my old photos as digital media etc. There's plenty to do, and very little time, but I'll make the most of it.

While I was thinking about the things I'll be doing in these upcoming holidays, I rummaged through the external HD where I keep all my photos and found an old favourite.

This is a photo taken from UTS Tower level 27 (most people will know UTS tower as one of the ugliest yet iconic buildings in Sydney) facing towards Central station. It was also back when I was still using my EOS 400D. I had to reprocess the colours/tones/crop/HDR as I've developed a new style of editing since. Overall, it's not the greatest photo, its not the sharpest, and doesn't show a whole lot of detail either ... but I just really like this photo, and I don't know why.

As I write this I should really be studying for my CSI exam tomorrow morning, so I'll keep it short.

Handy photo hint: Right when you think you can't get a new perspective of the city (or anything landscape), get up high (really high), and you'll get some unexpected results.

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